Rob Herrmann

Rob Herrmann is a CERTIFIED FINANCIAL PLANNER® professional and the founder of Herrmann Financial Group. With over 30 years of experience, Rob has helped countless individuals and families plan for a confident and fulfilling financial future.

His planning process begins with a focus on risk management—because an unexpected event can derail your financial life long before retirement if not properly identified and addressed. By starting here, Rob strives to ensure your financial foundation is safeguarded, so you can confidently pursue your long-term goals.

Rob’s approach is simple, educational, and always tailored to your unique situation. He is dedicated to helping you understand each step of the planning process—from building wealth to managing risk—always with your purpose and goals in focus. This thoughtful process is the cornerstone of smart, effective, and efficient financial planning.

As a fiduciary financial advisor, Rob is legally and ethically committed to acting in your best interest—with transparency, integrity, and care. His goals are to:

• Educate you on available strategies and alternatives, empowering you to make informed financial decisions.
• Provide the most suitable financial products and services to implement your chosen strategies.
• Support you every step of the way, ensuring your plan adapts as your life evolves.

With Rob Herrmann, you gain a partner dedicated to helping you pursue lasting financial confidence and freedom.

After graduating from Illinois State University with a Bachelor of Science degree in marketing, Rob successfully completed the requirements to earn his  Chartered Life Underwriter®, Chartered Financial Consultant® and Retirement Income Certified Professional® designations through The American College of Financial Services. He spent the first part of his career as a financial advisor with a smaller broker-dealer. Then, Rob made the decision to partner with LPL Financial and become an independent advisor in order to provide his clients with a wider variety of options, strategies and services better suited to pursuing their goals.

When not working, Rob enjoys biking, personal fitness, mixed martial arts and spending time with his wife, Laura and daughter, Emma. He also likes to listen to Old Time Radio shows from radio’s golden age.

_{*Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP® and CERTIFIED FINANCIAL PLANNER® in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.}